29 Jan PGA of America Welcomes Key Multi-Course Operators to New PGA Tee Times Marketplace

DALLAS, TX (Jan. 29, 2021) — The PGA of America, in collaboration with Supreme Golf, is adding an impressive list of individual courses and multi-course operators to its new tee time booking marketplace—PGA Tee Times. The new solution is being developed on Supreme Golf’s innovative GolfBook technology platform, which connects directly to a golf course’s tee sheet.

Representing some of the top courses in the United States, the first wave of multi-course operators to join PGA Tee Times includes: Arnold Palmer Golf Management, Century Golf Partners, Cornerstone Golf Partners, Hampton Golf and Omni Resorts.

Fast-growing PGA Tee Times also surpassed another milestone by signing on 32 PGA Sections since the partnership between the PGA of America and Supreme Golf was announced last fall. With more than 75 percent of all PGA Sections now signed on, the PGA of America expects even further growth for the Marketplace. Participating PGA Sections will have a dedicated Marketplace for their Section website. 

Supreme Golf is waiving all tee sheet integration fees to ensure all golf courses have the ability to list their tee times for sale on PGA Tee Times through their existing tee sheet provider. 

The consumer launch of PGA Tee Times is planned to debut later this Spring and will be available on PGA.com, SupremeGolf.com and a mobile app. Valuable input from PGA Members was key in creating a marketplace that provides optionality to golf courses looking to market their tee time inventory. Every golf course in America is welcome to join, and PGA Members will have access to the best available pricing. Golf courses will be comforted by the fact that the rate shown on their tee sheet is the same rate listed on the new PGA Tee Times Marketplace. All tee sheets are welcome to connect to the Marketplace.

“A key goal of the new PGA Tee Times Marketplace is to leverage our marketing and media relationships to connect golfers with golf courses and PGA Members,” said PGA of America CEO Seth Waugh. “Driving engagement, choice and course-based rate management are important for the Marketplace to thrive, and PGA Tee Times provides a state-of-the-art solution for operators of all sizes to deliver rounds and revenues. Our relationship with Supreme Golf will provide an important new option to golf courses looking to market their tee times, while also making it easier for consumers to get out and play the game. We want our game to be accessible to all, and this relationship will help us accomplish that mission.” A course receives golfer data for anyone who plays their course and is comforted by the fact that the tee times listed for sale come directly from their tee sheet. They can select a success-based commission on each round sold or a flat monthly marketing fee to pay for their listing, without any additional fees, no matter how many rounds are sold.

“PGA Tee Times is a valuable option for golf courses looking to attract new golfers, and it’s easy to get started,” said Jonathan Wride, CEO of Supreme Golf. “The PGA and Supreme Golf will direct millions of golfers to PGA Tee Times to find golf courses from which to book a round of golf, find a membership or to book a golf getaway.”

A new option for golf courses will allow them to leverage PGA.com and Supreme Golf search engine rankings on the web, as well as new ways for courses to apply their marketing spend. This puts courses directly in front of golfers who are looking to play the game close to home or when traveling.

To request additional information or to signup, visit https://teetimes.pga.com/

About PGA Tee Times
PGA Tee Times is being developed on Supreme Golf’s state-of-the-art GolfBook technology platform that connects directly to a golf course’s tee sheet. This marketplace will be open to all tee sheet providers. Supreme Golf is waiving all tee sheet integration fees to ensure all golf courses have the ability to list their tee times for sale on PGA Tee Times through their existing tee sheet provider. In addition, the PGA of America will use its media assets to promote the PGA Tee Times marketplace. The fundamentals of this marketplace are based on the National Golf Course Owners Association (NGCOA) guidelines for online distribution of tee time reservations that were issued in 2015 and endorsed by the PGA of America. 

About PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

About Supreme Golf
Supreme Golf develops technology for golf courses and golfers. Whether tee time booking sites for the PGA of America, CBS, Golf Digest and GolfBook or public golf membership software and consulting services for golf courses to drive revenue and reduce cost, we strive to be the very best at what we do.